Wire Expo 2024: why attend?
As of press time, some two months after the Points Meeting for Wire Expo, nearly 70% of the floor space has been reserved. Of note, 10% of the exhibitors are new to Wire Expo. Below, WAI Sales Director Shannon Timme shares thoughts on why attending Wire Expo makes sense.

A lack of resources is a harsh reality for some manufacturers in the industry that want to send staff to industry events but have to evaluate which ones to pick from the oversaturated tradeshow landscape. I believe that Wire Expo should remain on top of the list because it is too important to miss.

The history of Wire Expo spans more than three decades and the event attracts overseas interest, draws new exhibitors, and hosts face-to-face deal making with company leaders and decision makers. Wire Expo offers a tradeshow floor packed with suppliers who represent nearly every sector that services the wire and cable industry. But just as importantly, WAI’s history of delivering exceptional educational programs to attendees continues to confirm the value of the event.

I saw that firsthand at the recent staging of WAI & ACIMAF conference in Italy. I sat in on presentations by many exceptional industry executives and researchers. I was impressed by how solid those programs were. I heard attendees talking about topics in breaks, at lunch and at dinner. That part of the experience has always existed at Wire Expo and Interwire.

Sending key employees to Wire Expo to hear about concepts and trends which educate, inspire, and motivate while providing them the opportunity to walk the show floor and network and interact directly is valuable and makes Wire Expo 2024 a superb two-fold investment.