Superior Essex, a global leader in the magnet wire and communication cables industry, announced the next stage in the company’s wire business.

As part of its recent buyout of Essex Furukawa Magnet Wire, the company will change its brand name to Essex Solutions. Under the new name, Essex Solutions will encompass all current Essex Furukawa Magnet Wire locations worldwide. Additionally, Essex Energy in Italy will now be included, further reinforcing the company’s global reach and capabilities. This integration will enable Essex Solutions to leverage the expertise and resources of all its locations, ensuring enhanced customer service and support.

To further strengthen operations, the related businesses Lacroix + Kress, IVA Insulations and Hi-Wire will join the Essex Solutions organization, while continuing to operate under their existing brand identity. This consolidation will enable better coordination and collaboration among the brands, resulting in improved efficiency and effectiveness.

During the transition period, customers and stakeholders may see materials bearing either the existing Essex Furukawa or the new Essex Solutions name. All changes are expected to be completed by April 30, 2025. A new Essex Solutions logo will be released in the near future. Superior Essex is the parent brand of Essex Solutions, Superior Essex Communications, IVA, Lacroix + Kress, Hi-Wire, and Essex Brownell. It has over 3,000 employees in 11 countries, on three continents.