2/24/20 --  Madison, Connecticut, USA – The Wire Association International (WAI), Inc. announces recent developments by its Industry 4.0 Task Force, along with the participation of Messe Düsseldorf North America, toward the introduction of an Industry 4.0 Pavilion on the Interwire 2021 exhibit floor at the Georgia World Congress Center (GWCC), Atlanta, Georgia, USA. The new show dates are: October 26-27, 2021.

The goal of the new venture is to establish and showcase relevant machinery, software, and process demonstrations that illustrate smart technology as it relates to the wire and cable making industry.

The space will include 12 companies half of which will represent the smart manufacturing field; the other half will showcase companies, established within the wire and cable industry, that have adopted these or other new technologies in their processes and equipment. Space among these exhibits will be dedicated to brief, scheduled demonstrations within a socially distanced theater configuration.

Following the “Industry 4.0” theme for Interwire 2021, WAI is planning an allied educational program with presentations from both the smart technology field as well as its traditional technical papers.

Commenting on the new venture, 2021 WAI President Thomas Heberling said, “WAI has a proven 90-year history of providing stellar educational experiences to the industry. This new Pavilion at Interwire will serve WAI’s mission and introduce new technology that affects our stakeholders. We are pleased to build a relationship with Messe Düsseldorf North America for a co-created Pavilion that may be repeated at future events.”

"As the U.S. subsidiary of Messe Düsseldorf, the organizer of wire Düsseldorf, we have been active in the North American market for over 30 years in the wire and cable industry and serve as a link for U.S. and international companies to access markets all over the world. This partnership on the Industry 4.0 Pavilion at Interwire 2021 with WAI is a logical continuation to open up new market opportunities, expand on the technological and educational advancements on this continent," said Tom Mitchell, President of Messe Düsseldorf North America.

The 2021 staging of Interwire will mark 40 years since its inception. Hosted biennially, Interwire is an international trade event that includes exhibiting companies, speakers, and visitors from more than 50 countries. See developing details at www.interwire21.com.

Messe Düsseldorf North America (MDNA) is the U.S. subsidiary of Messe Düsseldorf GmbH in Germany – one of the world’s largest organizers of international trade shows for the machinery, medical, retail, lifestyle and leisure industries. Their trade shows bring together market players from around the world, connecting industry leaders from small businesses to global players. With their expertise and range of services, they help exhibitors and visitors find the customers or the service and merchandise providers they are looking for. Within the Americas, MDNA organizes trade shows for the Plastics, Flow Control and Medical sectors.

The Wire Association International is a not-for-profit association with nearly 1,800 individual members in 50 countries. The association serves the educational needs of the wire and cable manufacturing industry through a variety of products and services. WAI manages the Interwire Trade Exhibition and the WAI Operations Summit & Wire Expo and publishes the Wire Journal International and the Wire Journal International Reference Guide.

Media Contacts: Janice E. Swindells, Director Marketing & Corporate Communications, This email address is being protected from spambots. You need JavaScript enabled to view it., Tel.: 001-203-453-2777 x. 117; Steven J. Fetteroll, Executive Director, This email address is being protected from spambots. You need JavaScript enabled to view it., Tel.: 001-203-453-1777.