12/6/21 – Cerrowire, a leading U.S. manufacturer of copper building wire, announced that it is investing more than $100 million to build a 270,000-sq-ft facility in Hartselle, Alabama, to manufacture a new product, metal-clad cable (M-C cable), which is also known as armored cable.
A press release said that the company—which this year celebrates its 100th anniversary—is building the plant at the Morgan Center Business Park in Hartselle. M-C cable, it noted, is a growing sector in the building wire market, used for most types of building construction, primarily in commercial, but also for some residential and industrial applications. The facility will incorporate advanced systems and equipment, allowing the company to further its commitment to high quality and cost control.
“We are looking forward to Hartselle being the strategic location that is a perfect fit for our major new venture and to the creation of over 130 jobs to support this growing community,” said Cerrowire President Stewart Smallwood. “The state of Alabama, Morgan County, the Tennessee Valley Authority and city of Hartselle are excellent partners in creating an environment for our business to flourish.”
Smallwood said that adding M-C cable to the company’s product portfolio allows it to leverage its core business—manufacturing building wire—and to provide a strong building wire solution that fulfills a growing need.”
The new plant will be Cerrowire’s second one in the city. The company’s existing copper cable plant in Hartselle, on Thompson Road, has more than 300 employees. That operation is expected to continue a growth path in 2022.

12/6/21 – Nexans has opened the first North American plant that has the capacity to manufacture high-voltage subsea cables up to 525 kV HVDC and 400 kV HVAC.
A press release said that the site in Charleston, South Carolina, will provide the full range of products for export cables for offshore wind and subsea interconnectors. The first subsea high-voltage export cable will be delivered to an offshore windfarm in the U.K. beginning in 2022.
The Charleston plant is part of the comprehensive supply chain that is being developed to support offshore wind in the U.S. market. Energy companies such as Eversource, Ørsted and Equinor are among those whose projects are expected to accelerate the energy transition in the U.S. Nexans has signed a framework agreement with Eversource and Ørsted to supply the first U.S.-made subsea high voltage export cables for the projects, and preferred supplier agreement with Equinor for the turnkey projects Empire Wind 1 and 2.
Nexans estimates that it will be able to deliver up to 1,000 km of cables for Ørsted’s and Eversource offshore wind farms in North America up until 2027. Also, as the preferred supplier for Equinor’s Empire Wind, early engagement for Mayflower, Nexans is well positioned to support the U.S. with further energy transition projects.
“It’s an exciting time for the wind industry in the U.S. as we unleash the potential that offshore renewable energy offers,” said Nexans CEO Christopher Guérin. “Our purpose is to ‘electrify the future’ and our expanded facility allows us to do that by combining decades of experience in developing and manufacturing high voltage cables with the newly launched and the most technically advanced cable-laying vessel (CLV) Aurora. We are thrilled to contribute to the wind power revolution in the U.S. and beyond.”
Guérin said that the initiative helps efforts to create a more sustainable world and further electrification efforts, while helping the U.S. meet its goals for carbon neutrality. “We believe that offshore wind will be key to create a clean energy economy; helping to add jobs, stimulate the economy, all while cutting greenhouse gas emissions.”
Built in 2014 to serve the U.S. high-voltage transmission market, the Charleston plant expansion supports the rapidly growing U.S. offshore wind market. By the end of 2021, Nexans will have created 210 new jobs to support the industry development in South Carolina.

12/6/21 – Madison, Connecticut, USA. – Robert “Bob” Xeller announced his retirement as a full-time employee as of the end of December, completing a career that traces back to his IBM days when he came to learn about the Association. He plans to continue on a limited basis that will end after the staging of Wire Expo 2022 next June in Dallas, Texas.

Xeller started with “Big Blue” after completing his degree in business administration at Wittenberg University in 1970. His career went in a different direction, but he moonlighted evenings with several prior IBM accounts supporting software changes of new installations. One client was the Association. Prior to this, all member/subscribers were handled through a service bureau and 80 column card maintenance. In 1987, then Executive Director Monk Munger asked him to help service the trade shows organized on the new computer systems.
Xeller became part of the Association’s trade events, helping organize the Interwire and Wire Expo trade shows. He became director of sales in 2001, and was a fixture at the event on the show floor.

Michael Webb, who as an account executive at Shepard Exposition Services worked with Xeller on Interwire events the past 20 years, said that it had been a privilege to do so. “I can honestly say he was one of my closest and most trusted friends. I will miss talking to him several times a week. Sometimes it was strictly work, but other times it was about family, household projects, vacations and whatever else what was going on. I wish him the best.”

Dane Armendariz, the WAI president in 2010, recalled that he first met Xeller attending his first Interwire long, long ago. “After sitting in on a committee meeting, I was wandering the streets of Atlanta and ran into Bob Xeller. He invited me to join him and the staff for dinner and a very long friendship began. He saved me that day from a dinner alone at McDonald’s.”
Armendariz said that he never saw Bob rattled. When a problem or issue came up, his reply was “We will take care of it,” and he would. “While we all know life and business move on, Bob’s knowledge, experience, and people skills will be hard if not impossible to replace. The good thing is he will always just be a phone call away. All the best, my friend.”

Xeller said that he treasures his years with the Association but looks forward to spending more time with family, which includes his wife of 50 years, Kathleen, their seven children and their spouses, and 15 grandchildren.

12/6/21 – Madison, Connecticut, USA. – Sales Manager Shannon Timme will replace departing Sales Director Xeller, who at year’s end will assume a reduced role and retire after Wire Expo 2022 next June.

Timme will be taking on new duties that will see her ensuring that the Association’s Interwire and Wire Expo trade shows continue to be quality events. She joined WAI as sales manager in October 2017, and during her time with the Association has been a very energetic presence, and not just in direct sales of ad space. She has crusaded for greater use of social media, cross-marketing, further improvements to wirenet.org, starting a WAI newsletter, supporting sponsorships, broadening the scope of the rate card, and more. She has also been very active as the WAI liaison to the WAI’s New England Chapter.

Prior to joining WAI, Timme worked for five years for Shore Publishing in Madison, Connecticut, where she was a senior multimedia specialist and a strategic advertising account manager. She has a daughter, Blair, who is in college, and a son, Nolan, who is in high school.